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📣 5 arguments why taking care of your own brand in an organisation is not a sign of vanity and can increase your impact exponentially.

Marcin Konkel

Nov 21, 2022

I see this as a must for anyone from a specialist on a team to a leadership position.

👤 What do I mean by personal brand

All the things people have in mind when thinking about you as well as your impact they experienced.

The difference regarding vanity has to do with intention. Vanity pumps your ego vs. delivering value that serves others.

Think about personal brand as a multiplier of your work.

👇🏼 Five arguments for building your own brand in an organisation

It brings transparency to your work and increases the opportunity to get feedback to see where your support is needed most.
It helps you build a network of people. It can increase the impact you make with your work.
Stronger brand pulls in people of similar interests and those that your work resonates with.
It creates more ease and increases support with any initiatives you want to kick-off.
Helps build trust as people know what to expect from you and what you stand for.
It can help in career advancement, salary negotiations or monetizing your work outside the company, as the mechanism is similar in social media.

💪🏼 How to start building it in three steps

#1 Start talking about your achievements in a way that is valuable to others.

No bragging. Something they can use or replicate that will make their life better.

#2 Start leading initiatives and solving real problems people face (even the smallest ones) and make your effects transparent.

#3 Speak your mind and share unpopular opinions respectfully.

Take the risk and speak your mind. This will gain people's trust. Many people think something but don't say it.

Start naming what you see and propose solutions. Don't just point a finger to the problem. Do the job or support in solving it.

PLUS The Classics 👉🏼 deliver on your promises, manage your emotions, focus on the problem, not the people, remain loyal yet don't conform (#3).